the usual neXt

logo-tun-new-small2
Instagram Tiktok Linkedin Facebook

TECHNOLOGY FOR REAL EXPERIENCES

Immersive domes, a community of talents, and digital content that bring people back to real life.

Tholus Navigation Widget

Tholus Dome

B2B | Purchase & Rental

6 m Glamping Domes
Buy domes for boutique lodges & eco-resorts
→
Event Domes 8 m+
Buy or rent immersive domes for any live event – expos, concerts, DJ sets & more
→
Immersive Fair Stands and Info Points
Small domes for innovative info points and immersive exhibition stands
→

Join Our Experiences

Immersive adventures & creative community

Join a Glamping Retreat (soon...)
Live, learn & create together outdoors
→
360° Dome Screenings
Dive into fulldome cinema & immersive live events
→
TholusOne Community (soon...)
Download the TholusOne app to join actors and creators (and Luna Dolph!)
→

Tholus Dome: Your Turnkey Immersive Experience.

We transform spaces into unique attractions for glamping and events — not just providing a geodesic dome, but delivering a complete service that takes care of everything.

  • Structure: 6m domes for glamping and booths, and 8m+ domes for spectacular events.

  • Technology: 360° fulldome projections with exclusive video content created by our team.

  • Complete Service: Consulting, installation, training, and promotion featuring the virtual influencer Luna Dolph.

  • Flexibility: Choose the solution that suits you best — direct purchase, rental, or operational leasing.

[mc4wp_form id=4788]
Giovani attori partecipanti a un glamping tecnologico

BE REAL. BELONG. BECOME.

more about us

Every dome we build, every event we create, every talent we nurture follows one principle: use technology to bring people back to real life.

Whether you’re a business seeking unforgettable experiences, a municipality planning community events, or a young creator building your future – we transform digital innovation into authentic human moments.

Immagine di un personaggio fantasy vichingo con armatura e scudo in stile cartoon, ambientato in un paesaggio verdeggiante con alberi e rocce, ideale per contenuti di giochi e avventure.

Meet our Team

Rappresentazione stilizzata del team di the usual neXt

Based in Italy with a direct supply chain from Asia, we combine technological efficiency with artisanal attention to detail. We work between code and storytelling, between logistics and creativity. But our true focus is on the people who connect through what we create.

meet all the team

From cinema to technology, from hospitality to digital design: we are a multidisciplinary team working across Italy, Switzerland, and Asia.

Different skills, one mission: using technology to create real connections.

  • Filmmakers and Producers – We create immersive content and fulldome narratives
  • Engineers and Import Managers – We handle supply chain, logistics, and installations
  • Developers and AI Specialists – We build Luna Dolph and the TholusOne platform
  • Event Designers – We design turnkey immersive experiences
  • Community Builders – We nurture relationships with young talents and strategic partners
  • Hospitality Managers – We curate the glamping experience and guest hospitality

Building the Future of Experiences

Building Future Widget

Founded by the author of "Immersive Events" and specialists in fulldome technologies and international supply chain

Direct import from specialized manufacturers: the best quality-to-price ratio on the European market

First fulldome movie “Luna Dolph – The Lost Echo” in post-production

TholusOne community platform under development

Become Part of Something New

Join us as a founding member and help shape the future of immersive experiences

For Businesses

  • Exclusive Benefits for Founding Partners
  • Priority installation and support
  • Co-marketing opportunities
  • Custom configurations: 6 m to 14 m+ domes
Request Quote

For Actors and Creators

  • Exclusive Benefits for Founding Members
  • Direct input on community features
  • Priority access to workshops and events
  • Build your network from day one
Download TholusOne

What's neXt?

What's Next Widget
October, 2025

TholusOne Platform Launch

The community app is now online to connect enthusiasts of immersive experiences

Online - Europe Wide
Community Launch
8 November 2025

First Tholus Dome Inauguration

Official opening of the first immersive dome for fulldome experiences

Castel di Sangro, Abruzzo
Inauguration
June 2026

First Fulldome Premiere

Exclusive screening of "Luna Dolph - The Lost Echo" in the immersive dome

Italy
Exclusive Event
Drago verde cartone animato con corno, ali e sorriso, stile fantasia per bambini.

The uneXt Blog

esperienze per i fan: Taylor Swift invita i fan a casa sua
When Music Becomes Magic: Taylor Swift's Fan Experiences
Fan Experiences: the Taylor Swift Method Revolutionizing the Relationship with the Audience
Esperienze immersive per i fan: la True Colors Experience di Zedd
Imagine attending an exclusive concert in the Grand Canyon. Or listening to a preview of a new song on Alcatraz Island. Immersive fan experiences are revolutionizing the music industry. Moreover, they represent the future of entertainment. As we already explored in our previous article on the future of live music, technological innovation is transforming the relationship between artists and audiences. This transformation is driven by the search for authenticity.
The future of music lies in immersive fan experiences: the case of Zedd and his “True Colors experience”
Tra le prime esperienze immersive musicali: Year Zero dei Nine Inch Nails
Imagine getting a mysterious message on a T-shirt at a concert. Then that message becomes the key to entering a parallel world of clues, mysteries, and immersive music experiences. In 2007, however, Trent Reznor of Nine Inch Nails turned the promotion of the album "Year Zero" into something revolutionary. In fact, this strategy anticipated by more than fifteen years what we now call the future of live music through artificial intelligence and virtual reality. As a result, the artist showed how immersive music experiences could create deep connections between artist and audience.
When Trent Reznor Revolutionized Immersive Music Experiences: the Nine Inch Nails Lesson
view all articles

the usual neXt Publisher

Libro Eventi Immersivi di Dario Riccio

Immersive Events: From Vision to Reality

The Complete Guide to Design and Implementation

More than a manual, our manifesto. In this guide, our CEO Dario Riccio reveals the secrets to transforming spaces and communities through technology. A practical journey to democratize creativity and learn how to build unforgettable collective experiences.

English Version coming soon…

more information

FAQ

What dome sizes and configurations are available?

We offer geodesic domes in various sizes:
  • 6 meters in diameter – Perfect for glamping lodges (2–3 guests) or innovative fair stands and info points
  • 8 meters in diameter – Ideal for small innovative events and immersive projections
  • 14+ meters in diameter – Large-scale immersive events, exhibitions, and festivals
All domes can be equipped with advanced climate control and customized projection systems.

Can the domes be rented or do they have to be purchased?

We offer flexible solutions for every need. You can purchase domes for permanent installations (glamping, event venues) or choose short- or long-term rentals for events and seasonal activities. We also offer rent-to-own options and special conditions for our first founding partners.

In which areas do you currently operate?

Our headquarters are in Italy, and we are also beginning operations in Switzerland. Starting in 2026, we’ll expand across Europe — beginning with France, the UK, and Spain.
Already now, our mobile domes can be installed anywhere in the European Union with full technical support.

How can I join the Luna Dolph community?

The TholusOne app was launched in October 2025 and is still in active development. In the coming months, Gen Z actors and creators (ages 16–26) will be able to apply for early access to the Community — which will include workshops, glamping networking events, and participation in fulldome productions.
Right now, by downloading the app and creating an account, you can already listen to the first exclusive podcasts produced by the usual neXt (and they’re really worth it!).

What are the creative glamping experiences like?

Our creative glamping retreats are 3–5 day immersive experiences combining the comfort of dome lodging with hands-on activities for personal and professional growth.
The format is being refined based on feedback from our first participants.

How does technology foster real connections?

Our philosophy is “disconnect to truly reconnect.” We use fulldome immersive projections, interactive workshops, and gamified community mechanics to bring people together in physical spaces. Technology enhances the experience — but our ultimate goal is always authentic human connection.

Are your domes certified?

All our domes comply with European safety standards. We import directly from carefully selected manufacturers with over 20 years of experience and handle CE certifications and quality control for every delivery.

Do you have more questions? We’re here to help!

Contact Our Team Message Us on WhatsApp

This page is also available in: Italiano

the usual neXt

Tech-Enhanced Social Experiences

  • Menu Principale
  • Menu Principale