The future of music lies in immersive fan experiences: the case of Zedd and his “True Colors experience”
Imagine attending an exclusive concert in the Grand Canyon. Or listening to a preview of a new song on Alcatraz Island. Immersive fan experiences are revolutionizing the music industry. Moreover, they represent the future of entertainment. As we already explored in our previous article on the future of live music, technological innovation is transforming the relationship between artists and audiences. This transformation is driven by the search for authenticity.
When Trent Reznor Revolutionized Immersive Music Experiences: the Nine Inch Nails Lesson
Imagine getting a mysterious message on a T-shirt at a concert. Then that message becomes the key to entering a parallel world of clues, mysteries, and immersive music experiences. In 2007, however, Trent Reznor of Nine Inch Nails turned the promotion of the album “Year Zero” into something revolutionary. In fact, this strategy anticipated by more than fifteen years what we now call the future of live music through artificial intelligence and virtual reality. As a result, the artist showed how immersive music experiences could create deep connections between artist and audience.
When Art Meets Gen Z: “Handy Art”, the Podcast Changing Digital Culture
There’s a new phenomenon captivating the digital generation, and it’s not just another TikTok trend. It’s something deeper, a bold bridge between contemporary art and social media language. It’s called Handy Art, and it’s the coolest podcast in the digital cultural landscape, now available on the TholusOne app.
Pocket Philosophy: when Philosophy Meets TikTok (and Everything Makes more Sense)
Confess: how many times today have you picked up your smartphone without a real reason? Three? Five? Twenty? And what if we told you that a German philosopher who died in ’76 already understood everything about your toxic relationship with Instagram?
Influencer marketing for cinema
How do you do influencer marketing for cinema? Let’s discover the historical problems of cinema to study how they use social networks today.
Innovating modern cinema
On a break from work in the Swiss mountains, under the gray sky of early February, I lose myself thinking about modern cinema. What he sees in empty halls (and no, Covid is only partially involved). The one that sees series work more than feature films. Hollywood, like Bollywood or our Cinecittà, bet everything on […]
