{"id":240,"date":"2025-06-10T04:00:19","date_gmt":"2025-06-10T02:00:19","guid":{"rendered":"https:\/\/www.darioriccio.com\/2022\/02\/02\/innovating-modern-cinema\/"},"modified":"2025-06-11T09:50:29","modified_gmt":"2025-06-11T07:50:29","slug":"innovating-modern-cinema","status":"publish","type":"post","link":"https:\/\/blog.theusualnext.com\/en\/innovating-modern-cinema\/","title":{"rendered":"Innovating modern cinema"},"content":{"rendered":"\n<p class=\"wp-block-seriously-simple-podcasting-audio-player\"><span>\n<audio class=\"wp-audio-shortcode\" id=\"audio-0-1\" style=\"width:100%\" controls><source type=\"audio\/mpeg\" src=\"https:\/\/www.darioriccio.com\/podcast-player\/717\/how-to-innovate-modern-cinema.mp3?_=1\"\/>https:\/\/www.darioriccio.com\/podcast-player\/717\/how-to-innovate-modern-cinema.mp3<\/audio><\/span><\/p>\n\n\n\n<p>On a break from work in the Swiss mountains, under the gray sky of early February, I lose myself thinking about modern <a href=\"https:\/\/en.wikipedia.org\/wiki\/Cinematography\" target=\"_blank\" rel=\"noreferrer noopener\">cinema<\/a>. What he sees in <strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Movie_theater\" target=\"_blank\" rel=\"noreferrer noopener\">empty<\/a> halls<\/strong> (and no, Covid is only partially involved). The one that sees series work more than feature films. <em>Hollywood<\/em>, like <em>Bollywood<\/em> or our <em>Cinecitt\u00e0<\/em>, bet everything on this. <strong>But can modern cinema really go on like this?<\/strong> Or, at least, do we really want to lose a place for fun, socialization, so important as the cinema was in the last century?<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Indice - Contents table<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #00d9f0;color:#00d9f0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #00d9f0;color:#00d9f0\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.theusualnext.com\/en\/innovating-modern-cinema\/#A_brief_history_of_modern_cinema\" >A brief history of modern cinema<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.theusualnext.com\/en\/innovating-modern-cinema\/#When_Rossellini_was_at_the_%E2%80%9CModern_Cinema%E2%80%9D\" >When Rossellini was at the &#8220;Modern Cinema&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.theusualnext.com\/en\/innovating-modern-cinema\/#The_cinema_of_the_United_States_to_conquer_the_world\" >The cinema of the United States to conquer the world<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.theusualnext.com\/en\/innovating-modern-cinema\/#Attendance_at_Italian_cinemas_throughout_history\" >Attendance at Italian cinemas throughout history<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.theusualnext.com\/en\/innovating-modern-cinema\/#Modern_cinema_costs_too_much\" >Modern cinema costs too much<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.theusualnext.com\/en\/innovating-modern-cinema\/#And_unfortunately_it_is_boring_now\" >And unfortunately it is boring now.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.theusualnext.com\/en\/innovating-modern-cinema\/#Cinemas_in_the_United_States_from_1930_to_today\" >Cinemas in the United States from 1930 to today<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.theusualnext.com\/en\/innovating-modern-cinema\/#Movie_theaters_create_sociality_and_sharing\" >Movie theaters create sociality and sharing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.theusualnext.com\/en\/innovating-modern-cinema\/#3D_movies_the_only_real_innovation_in_recent_years\" >3D movies, the only real innovation in recent years<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blog.theusualnext.com\/en\/innovating-modern-cinema\/#The_final_solution_unique_and_economical_experience\" >The final solution: unique and economical experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/blog.theusualnext.com\/en\/innovating-modern-cinema\/#Article_FAQ\" >Article F.A.Q.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"breve-storia-del-cinema-moderno\"><span class=\"ez-toc-section\" id=\"A_brief_history_of_modern_cinema\"><\/span>A brief history of modern cinema<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"quando-al-cinema-moderno-c-era-rossellini\"><span class=\"ez-toc-section\" id=\"When_Rossellini_was_at_the_%E2%80%9CModern_Cinema%E2%80%9D\"><\/span>When Rossellini was at the &#8220;Modern Cinema&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>I remember fondly when my father told me about the &#8220;Patini&#8221; cinema in <a href=\"https:\/\/en.wikipedia.org\/wiki\/Castel_di_Sangro\" target=\"_blank\" rel=\"noreferrer noopener\">Castel di Sangro<\/a>, our hometown, in the days of his childhood. Born in 1937, immediately after the <a href=\"https:\/\/en.wikipedia.org\/wiki\/World_War_II\" target=\"_blank\" rel=\"noreferrer noopener\">World War II<\/a> the situation in Europe was anything but rosy. There was so much to rebuild, we lived in a climate of constant tension due to the Cold War.<\/p>\n\n\n\n<p>The United States was the only power in shape, and mass cinema could only come from there. True, we were in the <a href=\"https:\/\/en.wikipedia.org\/wiki\/McCarthyism\" target=\"_blank\" rel=\"noreferrer noopener\">McCarthyism<\/a> with not very clear rules. This name comes from Senator <a href=\"https:\/\/en.wikipedia.org\/wiki\/Joseph_McCarthy\" target=\"_blank\" rel=\"noreferrer noopener\">Joseph McCarthy<\/a>, who persecuted and imprisoned hundreds of progressives in 1953\/54. In a climate of collective political hysteria, every innovative idea was associated with the Communists. Characters such as actor <a href=\"https:\/\/en.wikipedia.org\/wiki\/Charlie_Chaplin\" target=\"_blank\" rel=\"noreferrer noopener\">Charlie Chaplin<\/a>, directors <a href=\"https:\/\/en.wikipedia.org\/wiki\/Jules_Dassin\" target=\"_blank\" rel=\"noreferrer noopener\">Jules Dassin<\/a> and <a href=\"https:\/\/en.wikipedia.org\/wiki\/Joseph_Losey\" target=\"_blank\" rel=\"noreferrer noopener\">Joseph Losey<\/a> were forced into exile. The rebels, out of all the &#8220;<em>Hollywood Ten<\/em>&#8221; (10 screenwriters who appealed to American freedom of expression), rightly ended up in the cage. <a href=\"https:\/\/en.wikipedia.org\/wiki\/Walt_Disney\" target=\"_blank\" rel=\"noreferrer noopener\">Walt Disney<\/a> and others escaped by denouncing colleagues&#8230; <strong>If you can dream it, surely you can<\/strong> (which then, this phrase is from <em><a data-type=\"URL\" data-id=\"https:\/\/disneyimaginations.com\/about-imaginations\/about-imagineering\/\" href=\"https:\/\/disneyimaginations.com\/about-imaginations\/about-imagineering\/\" target=\"_blank\" rel=\"noreferrer noopener\">Imagineer <\/a><\/em>Disney <em>Tom Fitzgerald<\/em>, not Walt as is commonly thought).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"il-cinema-degli-stati-uniti-alla-conquista-del-mondo\"><span class=\"ez-toc-section\" id=\"The_cinema_of_the_United_States_to_conquer_the_world\"><\/span>The cinema of the United States to conquer the world<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"alignleft size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/blog.theusualnext.com\/wp-content\/uploads\/2022\/02\/Apertura_Petersham_Odeon-1.jpg\" alt=\"\" class=\"wp-image-39\" width=\"375\" height=\"287\" srcset=\"https:\/\/blog.theusualnext.com\/wp-content\/uploads\/2022\/02\/Apertura_Petersham_Odeon-1.jpg 500w, https:\/\/blog.theusualnext.com\/wp-content\/uploads\/2022\/02\/Apertura_Petersham_Odeon-1-300x229.jpg 300w, https:\/\/blog.theusualnext.com\/wp-content\/uploads\/2022\/02\/Apertura_Petersham_Odeon-1-450x344.jpg 450w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/><\/figure>\n<\/div>\n\n\n<p>Despite this, America came out with its head held high. The history of cinema teaches us that the major film companies joined forces under the <em>MPEAA<\/em> (Motion Picture Export Association of America) to subdue opponents in the international market, and the government of the country led by <a href=\"https:\/\/en.wikipedia.org\/wiki\/Franklin_D._Roosevelt\" target=\"_blank\" rel=\"noreferrer noopener\">Roosevelt<\/a> first and <a href=\"https:\/\/en.wikipedia.org\/wiki\/Harry_S._Truman\" target=\"_blank\" rel=\"noreferrer noopener\">Truman<\/a> then, took advantage of its hegemonic power to circumvent foreign protectionist laws.<\/p>\n\n\n\n<p>But was it all easy? In fact, no. In any case, <strong>the public had to be convinced<\/strong>, it was necessary to give them serious reasons to reach the theaters TV grew in importance every year, and for this reason the focus was on <strong>technological and stylistic innovation<\/strong>. Among these, <strong>color<\/strong> was a cinematic exclusive. <a data-type=\"URL\" data-id=\"https:\/\/ladolcevitablog.org\/2016\/06\/09\/lavvento-del-colore-nel-cinema-americano-e-in-quello-italiano\/\" href=\"https:\/\/ladolcevitablog.org\/2016\/06\/09\/lavvento-del-colore-nel-cinema-americano-e-in-quello-italiano\/\" target=\"_blank\" rel=\"noreferrer noopener\">This Italian article<\/a> by Domenico Palattella is interesting, from which I quote:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Color must in fact be understood as the natural evolution of black and white and of Cinema as art, because if Cinema is the art of reality, color also had to necessarily rise to enhance the emotions that only this Art can offer in a way so penetrating, yesterday as today.<\/p>\n<cite>Domenico Palattella<\/cite><\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/blog.theusualnext.com\/wp-content\/uploads\/2022\/02\/antica-televisione-2.jpg\" alt=\"Ancient television\" class=\"wp-image-42\" width=\"200\" height=\"312\" srcset=\"https:\/\/blog.theusualnext.com\/wp-content\/uploads\/2022\/02\/antica-televisione-2.jpg 400w, https:\/\/blog.theusualnext.com\/wp-content\/uploads\/2022\/02\/antica-televisione-2-193x300.jpg 193w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure>\n<\/div>\n\n\n<p>Color films increased from 20 to 50% of productions in the early 1950s, becoming almost all in the 1960s. The Kodak <strong>Eastman Color<\/strong> film (and, before that, <strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Ferrania\" target=\"_blank\" rel=\"noreferrer noopener\">Ferraniacolor<\/a><\/strong> in Italy), which cut costs, came to the rescue for its cheapness; but it was only a consequence of what the market was asking for at the time.<\/p>\n\n\n\n<p>Another innovation was the <strong>change of format<\/strong>. The 4:3 TV ratio gave way to the more eye-catching panoramic format. Then again, young people were drawn to the new <strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Drive-in\" target=\"_blank\" rel=\"noreferrer noopener\">drive-ins<\/a><\/strong>. There was a real competition, TV vs Cinema. The baby boom convinced filmmakers to look for every valid way to seduce young people, obviously also by producing TV series: they have always been popular. But the cinema, intended as the theater, was not left to itself.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"la-frequentazione-dei-cinema-italiani-nella-storia\"><span class=\"ez-toc-section\" id=\"Attendance_at_Italian_cinemas_throughout_history\"><\/span>Attendance at Italian cinemas throughout history<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>I was saying, my father&#8230; He was dying to go to the cinema, and <strong>Italy was not America<\/strong>. There was very little money, and 100 lire for a child was really a lot. So he saved himself, and yes\u2026 Sometimes you could access the <em>Patini Cinema<\/em> for free by making eye contact with the owner. But what a desire to go to the cinema!<\/p>\n\n\n\n<p>Is this still the case today? <strong>How is the attendance rate of cinemas around the world evolving?<\/strong> For Italy, Istat comes to the rescue. A <a data-type=\"URL\" data-id=\"https:\/\/www.istat.it\/it\/files\/\/2018\/08\/Report_I_cittadini_e_il_cinema.pdf\" href=\"https:\/\/www.istat.it\/it\/files\/\/2018\/08\/Report_I_cittadini_e_il_cinema.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">2018 report<\/a> photographs the situation from 1993 to 2017. In this period, the percentage of people who went to the cinema more than 7 times in a year has dropped by almost 20%. On the contrary, the percentage of those who went at least once, has risen. Maybe, only to remember if the place hasn&#8217;t changed a bit. This increase was helped by the increase in the female audience (which, strangely, previously seemed less fascinated by the big screen).<\/p>\n\n\n\n<p>Other important data? <strong>More and more over-65s go to theaters<\/strong>: from 6.3% in 1993 to 15.2% in 2017. Positive or alarming figure? I&#8217;m honest, I can&#8217;t convince myself of the answer. To close this quick overview (if you&#8217;re curious, <a data-type=\"URL\" data-id=\"https:\/\/www.istat.it\/it\/files\/\/2018\/08\/Report_I_cittadini_e_il_cinema.pdf\" href=\"https:\/\/www.istat.it\/it\/files\/\/2018\/08\/Report_I_cittadini_e_il_cinema.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">read the report<\/a>), the main reason why you don&#8217;t go to the cinema is (coincidentally): \u201cI prefer to watch movies at home\u201d.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"il-cinema-costa-troppo-e-purtroppo-ormai-annoia\"><span class=\"ez-toc-section\" id=\"Modern_cinema_costs_too_much\"><\/span>Modern cinema costs too much<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"il-cinema-costa-troppo-e-purtroppo-ormai-annoia\"><span class=\"ez-toc-section\" id=\"And_unfortunately_it_is_boring_now\"><\/span>And unfortunately it is boring now.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>But let&#8217;s go back a little. Let&#8217;s enter our virtual time machine, and let&#8217;s go into the first half of the 1900s. Even <strong>in Italy, in 1940 on average each inhabitant went to the cinema 8 times a year<\/strong>. In 1950 thirteen, to reach a peak of about 17 times in 1955. From there, a steady decline. 10 admissions per year in 1970, 4 in 1980 to stabilize at around two or less in the last 30 years. Causes? TV (and to follow the internet), but also ticket prices constantly increasing until 1990. And, I might add, lack of real innovation in an increasingly innovative world. Don&#8217;t get me wrong: in production there are, and many. <strong>It is in the fruition that innovations are lacking<\/strong>, and perhaps it is even more important.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"i-cinema-negli-stati-uniti-dal-1930-ad-oggi\"><span class=\"ez-toc-section\" id=\"Cinemas_in_the_United_States_from_1930_to_today\"><\/span>Cinemas in the United States from 1930 to today<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/blog.theusualnext.com\/wp-content\/uploads\/2022\/02\/biglietto-cinema.jpg\" alt=\"Cinema's ticket\" class=\"wp-image-40\" width=\"375\" height=\"375\" srcset=\"https:\/\/blog.theusualnext.com\/wp-content\/uploads\/2022\/02\/biglietto-cinema.jpg 500w, https:\/\/blog.theusualnext.com\/wp-content\/uploads\/2022\/02\/biglietto-cinema-300x300.jpg 300w, https:\/\/blog.theusualnext.com\/wp-content\/uploads\/2022\/02\/biglietto-cinema-150x150.jpg 150w, https:\/\/blog.theusualnext.com\/wp-content\/uploads\/2022\/02\/biglietto-cinema-450x450.jpg 450w, https:\/\/blog.theusualnext.com\/wp-content\/uploads\/2022\/02\/biglietto-cinema-100x100.jpg 100w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/><\/figure>\n<\/div>\n\n\n<p>A look beyond the ocean? <strong>The US market is certainly more authoritative than the Italian one<\/strong>, not least because of the numbers. But it is no different&#8230; At the beginning of the <strong>1930s<\/strong> (about 35 years after the opening of the <a data-type=\"URL\" data-id=\"http:\/\/www.inprovenza.it\/lifestyle\/curiosita\/il-primo-cinema-del-mondo#:~:text=Estate%201895%2C%20nasce%20il%20cinematografo,film%20della%20storia%20del%20cinema.\" href=\"http:\/\/www.inprovenza.it\/lifestyle\/curiosita\/il-primo-cinema-del-mondo#:~:text=Estate%201895%2C%20nasce%20il%20cinematografo,film%20della%20storia%20del%20cinema.\" target=\"_blank\" rel=\"noreferrer noopener\">first movie theater<\/a>, in 1894), <strong>over 70% of the population went to the cinema at least once a week<\/strong>. 70%! This percentage dropped to around 40% in 1935, to then exceed 60% again in 1944. Since then, a continuous loss of spectators: in 1950 it was 30%, in 1960 less than twenty. And it was the 1964 the year that, in the US market, marks the stabilization of regular cinema-goers at about 10% of the population.<\/p>\n\n\n\n<p>A clear reason, even in the States, was the <strong>price of the ticket<\/strong>. Hollywood has always been an industry whose rulers celebrate themselves as superior to the &#8220;plebs&#8221;, no matter what you think. And in lean times, they would never have given up part of their millionaire earnings. If there were fewer spectators, the price goes up. Simple. Too bad it&#8217;s a dog biting its own tail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"le-sale-creano-socialita-e-condivisione\"><span class=\"ez-toc-section\" id=\"Movie_theaters_create_sociality_and_sharing\"><\/span>Movie theaters create sociality and sharing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Money was not the only reason, however: <strong>there was also a social reason<\/strong> (which returns cyclically): during the Great Depression, in the 1930s, <strong>cinema was a way to escape the cold, heat and loneliness<\/strong>. Movie theaters brought together strangers, who one next to the other shared the only social moment available to all.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"film-in-3d-l-unica-vera-innovazione-negli-ultimi-anni\"><span class=\"ez-toc-section\" id=\"3D_movies_the_only_real_innovation_in_recent_years\"><\/span>3D movies, the only real innovation in recent years<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.theusualnext.com\/wp-content\/uploads\/2022\/02\/cinema-3d.jpg\" alt=\"Guys at cinema with 3D glasses\" class=\"wp-image-43\" width=\"320\" height=\"213\" srcset=\"https:\/\/blog.theusualnext.com\/wp-content\/uploads\/2022\/02\/cinema-3d.jpg 640w, https:\/\/blog.theusualnext.com\/wp-content\/uploads\/2022\/02\/cinema-3d-300x200.jpg 300w, https:\/\/blog.theusualnext.com\/wp-content\/uploads\/2022\/02\/cinema-3d-450x300.jpg 450w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/figure>\n<\/div>\n\n\n<p>I remember the period when <strong>stereoscopic cinema<\/strong>, &#8220;3D films&#8221;, <strong>made a comeback the last time<\/strong>. Not many years ago, I was in the middle of my film academy (2011, good times\ud83d\ude0a). Here, it could be a little breath of freshness. But the idea was rejected, officially because it didn&#8217;t work. However, between the need to accustom the public and the time necessary to update theaters and productions, <strong>the real reason for not reaching results was<\/strong> (once again) <strong>the will of the cinema world to speculate on customers<\/strong>.<\/p>\n\n\n\n<p>Stereoscopy, on balance, was not a way to offer users more. It was a way to dramatically increase the cost of the ticket. And I myself, as much as I loved seeing some films in 3D, often preferred the 2D version just to avoid the 12\/13 euro entry. How many like me?<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"la-soluzione-finale-esperienza-unica-ed-economica\"><span class=\"ez-toc-section\" id=\"The_final_solution_unique_and_economical_experience\"><\/span>The final solution: unique and economical experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>So, is there a solution? In my opinion, yes, and there are those who support me with more authority. Well, I get off the pedestal: I support him. I will tell you about it in the next few days, my break is over, but it is basically a question of returning to making cinema a unique, unrepeatable, fun, social and, last but not least, budget experience.<\/p>\n\n\n\n<p>Do we want to reform cinema? Let&#8217;s make a revolution together? <strong>Great things always start from the bottom&#8230; And we are in the period when it is easier to do so.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"f-a-q-dell-articolo\"><span class=\"ez-toc-section\" id=\"Article_FAQ\"><\/span>Article F.A.Q.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1644683624158\"><strong class=\"schema-faq-question\">What is McCarthyism?<\/strong> <p class=\"schema-faq-answer\">This name comes from Senator <a data-type=\"URL\" data-id=\"https:\/\/it.wikipedia.org\/wiki\/Joseph_McCarthy\" href=\"https:\/\/it.wikipedia.org\/wiki\/Joseph_McCarthy\" target=\"_blank\" rel=\"noreferrer noopener\">Joseph McCarthy<\/a>, who persecuted and imprisoned hundreds of progressives in 1953\/54. In a climate of collective political hysteria, every innovative idea was associated with the Communists. Characters such as actor <a data-type=\"URL\" data-id=\"https:\/\/it.wikipedia.org\/wiki\/Charlie_Chaplin\" href=\"https:\/\/it.wikipedia.org\/wiki\/Charlie_Chaplin\" target=\"_blank\" rel=\"noreferrer noopener\">Charlie Chaplin<\/a>, directors <a data-type=\"URL\" data-id=\"https:\/\/it.wikipedia.org\/wiki\/Jules_Dassin\" href=\"https:\/\/it.wikipedia.org\/wiki\/Jules_Dassin\" target=\"_blank\" rel=\"noreferrer noopener\">Jules Dassin<\/a> and <a data-type=\"URL\" data-id=\"https:\/\/it.wikipedia.org\/wiki\/Joseph_Losey\" href=\"https:\/\/it.wikipedia.org\/wiki\/Joseph_Losey\" target=\"_blank\" rel=\"noreferrer noopener\">Joseph Losey<\/a> were forced into exile. The rebels, out of all the &#8220;<em>Hollywood Ten<\/em>&#8221; (10 screenwriters who appealed to American freedom of expression), rightly ended up in the cage. <a data-type=\"URL\" data-id=\"https:\/\/it.wikipedia.org\/wiki\/Walt_Disney\" href=\"https:\/\/it.wikipedia.org\/wiki\/Walt_Disney\" target=\"_blank\" rel=\"noreferrer noopener\">Walt Disney<\/a> and others escaped by denouncing colleagues&#8230; <strong>If you can dream it, surely you can do it<\/strong> (which then, this phrase is from<em><a data-type=\"URL\" data-id=\"https:\/\/disneyimaginations.com\/about-imaginations\/about-imagineering\/\" href=\"https:\/\/disneyimaginations.com\/about-imaginations\/about-imagineering\/\" target=\"_blank\" rel=\"noreferrer noopener\">Imagineer<\/a><\/em>Disney Tom Fitzgerald, not Walt as is commonly thought).<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1644683705715\"><strong class=\"schema-faq-question\">How did American cinema conquer the world?<\/strong> <p class=\"schema-faq-answer\">The history of cinema teaches us that the major film companies joined forces under the <em>MPEAA<\/em>(Motion Picture Export Association of America) to subdue opponents in the international market, and the government of the country led by <a data-type=\"URL\" data-id=\"https:\/\/it.wikipedia.org\/wiki\/Franklin_Delano_Roosevelt\" href=\"https:\/\/it.wikipedia.org\/wiki\/Franklin_Delano_Roosevelt\" target=\"_blank\" rel=\"noreferrer noopener\">Roosevelt<\/a>first and <a data-type=\"URL\" data-id=\"https:\/\/it.wikipedia.org\/wiki\/Harry_S._Truman\" href=\"https:\/\/it.wikipedia.org\/wiki\/Harry_S._Truman\" target=\"_blank\" rel=\"noreferrer noopener\">Truman<\/a>then, took advantage of its hegemonic power to circumvent foreign protectionist laws.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1644683763101\"><strong class=\"schema-faq-question\">Why did color cinema develop?<\/strong> <p class=\"schema-faq-answer\"><strong>The public had to be convinced<\/strong>, it was necessary to give them serious reasons to reach the theaters. TV grew in importance every year, and for this reason the focus was on <strong>technological and stylistic innovation<\/strong>. Among these, <strong>color<\/strong>was a cinematic exclusive.<br>Domenico Palattella: &#8220;Color must in fact be understood as the natural evolution of black and white and of Cinema as art, because if Cinema is the art of reality, color also had to necessarily rise to enhance the emotions that only this Art knows how to offer in such a penetrating way, yesterday as today&#8221;.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1644683849999\"><strong class=\"schema-faq-question\">Is modern cinema too expensive?<\/strong> <p class=\"schema-faq-answer\"><strong>In Italy, in 1940 on average each inhabitant went to the cinema 8 times a year<\/strong>. In 1950 thirteen, to reach a peak of about 17 times in 1955. From there, a steady decline. 10 admissions per year in 1970, 4 in 1980 to stabilize at around two or less in the last 30 years. Causes? TV (and to follow the internet), but also ticket prices constantly increasing until 1990. And, I might add, lack of real innovation in an increasingly innovative world. Don&#8217;t get me wrong: in production there are, and many.<strong>It is in the fruition that innovations are lacking<\/strong>, and perhaps it is even more important.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1644683974995\"><strong class=\"schema-faq-question\">Why hasn&#8217;t 3D cinema spread?<\/strong> <p class=\"schema-faq-answer\">The idea was officially rejected because it did not sell. However, between the need to accustom the public and the time necessary to update theaters and productions, <strong>the real reason for not reaching results was<\/strong> (once again) <strong>the will of the cinema world to speculate on customers<\/strong>.<br>Stereoscopy, on balance, was not a way to offer users more. It was a way to dramatically increase the cost of the ticket. And I myself, as much as I loved seeing some films in 3D, often preferred the 2D version just to avoid the 12\/13 euro entry. How many like me?<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1644697518208\"><strong class=\"schema-faq-question\">In what year did the first movie theater open?<\/strong> <p class=\"schema-faq-answer\">The first cinema hall opened in 1895 in Paris, France, by the Lumi\u00e8re Brothers.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>On a break from work in the Swiss mountains, under the gray sky of early February, I lose myself thinking about modern cinema. What he sees in empty halls (and no, Covid is only partially involved). The one that sees series work more than feature films. Hollywood, like Bollywood or our Cinecitt\u00e0, bet everything on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[308],"tags":[316,335,330],"class_list":["post-240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fulldome-en","tag-cinema","tag-history","tag-innovation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Innovating modern cinema - the usual neXt<\/title>\n<meta name=\"description\" content=\"Costs, TV, internet, social life. There are many reasons why today we no longer go to the cinema. 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But you can take advantage of modern cinema.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.theusualnext.com\/en\/innovating-modern-cinema\/\" \/>\n<meta property=\"og:site_name\" content=\"the usual neXt\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theusualnext\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-10T02:00:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-11T07:50:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.theusualnext.com\/wp-content\/uploads\/2022\/02\/Montagne-svizzere.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dario Riccio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dario Riccio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.theusualnext.com\/en\/innovating-modern-cinema\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.theusualnext.com\/en\/innovating-modern-cinema\/\"},\"author\":{\"name\":\"Dario Riccio\",\"@id\":\"https:\/\/blog.theusualnext.com\/en\/#\/schema\/person\/dbf0d7bac8f37824f3f25d0963142ca5\"},\"headline\":\"Innovating modern cinema\",\"datePublished\":\"2025-06-10T02:00:19+00:00\",\"dateModified\":\"2025-06-11T07:50:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.theusualnext.com\/en\/innovating-modern-cinema\/\"},\"wordCount\":1977,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.theusualnext.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.theusualnext.com\/en\/innovating-modern-cinema\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.theusualnext.com\/wp-content\/uploads\/2022\/02\/Montagne-svizzere.jpg\",\"keywords\":[\"cinema\",\"history\",\"innovation\"],\"articleSection\":[\"Fulldome Cinema\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.theusualnext.com\/en\/innovating-modern-cinema\/#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/blog.theusualnext.com\/en\/innovating-modern-cinema\/\",\"url\":\"https:\/\/blog.theusualnext.com\/en\/innovating-modern-cinema\/\",\"name\":\"Innovating modern cinema - the usual neXt\",\"isPartOf\":{\"@id\":\"https:\/\/blog.theusualnext.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.theusualnext.com\/en\/innovating-modern-cinema\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.theusualnext.com\/en\/innovating-modern-cinema\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.theusualnext.com\/wp-content\/uploads\/2022\/02\/Montagne-svizzere.jpg\",\"datePublished\":\"2025-06-10T02:00:19+00:00\",\"dateModified\":\"2025-06-11T07:50:29+00:00\",\"description\":\"Costs, TV, internet, social life. 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In un clima di isteria politica collettiva, ogni idea innovativa veniva associata ai Comunisti. Personaggi come l\u2019attore <a data-type=\\\"URL\\\" data-id=\\\"https:\/\/it.wikipedia.org\/wiki\/Charlie_Chaplin\\\" href=\\\"https:\/\/it.wikipedia.org\/wiki\/Charlie_Chaplin\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\">Charlie Chaplin<\/a>, i registi <a data-type=\\\"URL\\\" data-id=\\\"https:\/\/it.wikipedia.org\/wiki\/Jules_Dassin\\\" href=\\\"https:\/\/it.wikipedia.org\/wiki\/Jules_Dassin\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\">Jules Dassin<\/a> e <a data-type=\\\"URL\\\" data-id=\\\"https:\/\/it.wikipedia.org\/wiki\/Joseph_Losey\\\" href=\\\"https:\/\/it.wikipedia.org\/wiki\/Joseph_Losey\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\">Joseph Losey<\/a> furono costretti all\u2019esilio. I ribelli, su tutti gli \u201c<em>Hollywood Ten<\/em>\u201d (10 sceneggiatori che si appellarono alla libert\u00e0 di espressione americana), finivano giustamente al gabbio. <a data-type=\\\"URL\\\" data-id=\\\"https:\/\/it.wikipedia.org\/wiki\/Walt_Disney\\\" href=\\\"https:\/\/it.wikipedia.org\/wiki\/Walt_Disney\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\">Walt Disney<\/a> e altri si salvarono denunciando i colleghi\u2026 <strong>Se puoi sognarlo, sicuramente puoi farlo<\/strong> (che poi, questa frase \u00e8 dell'<em><a data-type=\\\"URL\\\" data-id=\\\"https:\/\/disneyimaginations.com\/about-imaginations\/about-imagineering\/\\\" href=\\\"https:\/\/disneyimaginations.com\/about-imaginations\/about-imagineering\/\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\">Imagineer<\/a><\/em> Disney Tom Fitzgerald, non di Walt come comunemente si pensa).\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/blog.theusualnext.com\/en\/innovating-modern-cinema\/#faq-question-1644683705715\",\"position\":2,\"url\":\"https:\/\/blog.theusualnext.com\/en\/innovating-modern-cinema\/#faq-question-1644683705715\",\"name\":\"Come ha conquistato il mondo il cinema americano?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"La storia del cinema ci insegna che le maggiori case produttrici cinematografiche unirono le forze sotto la <em>MPEAA <\/em>(Motion Picture Export Association of America) per sottomettere gli avversari nel mercato internazionale, e il governo del Paese guidato da <a data-type=\\\"URL\\\" data-id=\\\"https:\/\/it.wikipedia.org\/wiki\/Franklin_Delano_Roosevelt\\\" href=\\\"https:\/\/it.wikipedia.org\/wiki\/Franklin_Delano_Roosevelt\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\">Roosevelt<\/a> prima e <a data-type=\\\"URL\\\" data-id=\\\"https:\/\/it.wikipedia.org\/wiki\/Harry_S._Truman\\\" href=\\\"https:\/\/it.wikipedia.org\/wiki\/Harry_S._Truman\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\">Truman<\/a> poi, approfittava della sua potenza egemone per aggirare le leggi protezionistiche estere.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/blog.theusualnext.com\/en\/innovating-modern-cinema\/#faq-question-1644683763101\",\"position\":3,\"url\":\"https:\/\/blog.theusualnext.com\/en\/innovating-modern-cinema\/#faq-question-1644683763101\",\"name\":\"Perch\u00e9 si \u00e8 sviluppato il cinema a colori?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<strong>Il pubblico andava convinto<\/strong>, bisognava dargli delle serie motivazioni per raggiungere le sale. La TV cresceva ogni anno di importanza, e per questo si puntava sull\u2019<strong>innovazione tecnologica e stilistica<\/strong>. Tra queste, il <strong>colore<\/strong> era un'esclusiva cinematografica.<br\/>Domenico Palattella: \\\"Il colore deve essere infatti inteso come l\u2019evoluzione naturale del bianco e nero e del Cinema come arte, perch\u00e9 se il Cinema \u00e8 l\u2019arte della realt\u00e0, anche il colore doveva necessariamente ergersi ad esaltare le emozioni che solo questa Arte sa offrire in maniera cos\u00ec penetrante, ieri come oggi\\\".\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/blog.theusualnext.com\/en\/innovating-modern-cinema\/#faq-question-1644683849999\",\"position\":4,\"url\":\"https:\/\/blog.theusualnext.com\/en\/innovating-modern-cinema\/#faq-question-1644683849999\",\"name\":\"Il cinema moderno \u00e8 troppo costoso?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<strong>In Italia, nel 1940 in media ogni abitante andava al cinema 8 volte l\u2019anno<\/strong>. Nel 1950 tredici, per arrivare ad un picco di circa 17 volte nel 1955. Da l\u00ec, un costante declino. 10 ingressi l\u2019anno nel 1970, 4 nel 1980 per stabilizzarsi intorno ai due o meno negli ultimi 30 anni. Cause? TV (e a seguire internet), ma anche prezzo del biglietto in costante aumento fino al 1990. E, aggiungo io, mancanza di vera innovazione in un mondo sempre pi\u00f9 innovativo. Non fraintendetemi: nella produzione ci sono, e tante. <strong>\u00c8 nella fruizione che mancano le innovazioni<\/strong>, e forse \u00e8 ancora pi\u00f9 importante.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/blog.theusualnext.com\/en\/innovating-modern-cinema\/#faq-question-1644683974995\",\"position\":5,\"url\":\"https:\/\/blog.theusualnext.com\/en\/innovating-modern-cinema\/#faq-question-1644683974995\",\"name\":\"Perch\u00e9 il cinema 3D non si \u00e8 diffuso?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"L'idea venne bocciata ufficialmente perch\u00e9 non vendeva. Per\u00f2, tra la necessit\u00e0 di abituare il pubblico e il tempo necessario ad aggiornare sale e produzioni, <strong>il vero motivo per cui non si giunse a risultati fu <\/strong>(ancora una volta)<strong> la volont\u00e0 del mondo cinematografico di speculare sui clienti<\/strong>.<br\/>La stereoscopia, a conti fatti, non era un modo per offrire di pi\u00f9 agli utenti. Era una modo per aumentare il costo del biglietto a dismisura. E io stesso, per quanto amassi vedere alcuni film in 3D, spesso preferivo la versione 2D solo per evitare i 12\/13 euro di entrata. 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In un clima di isteria politica collettiva, ogni idea innovativa veniva associata ai Comunisti. Personaggi come l\u2019attore <a data-type=\"URL\" data-id=\"https:\/\/it.wikipedia.org\/wiki\/Charlie_Chaplin\" href=\"https:\/\/it.wikipedia.org\/wiki\/Charlie_Chaplin\" target=\"_blank\" rel=\"noreferrer noopener\">Charlie Chaplin<\/a>, i registi <a data-type=\"URL\" data-id=\"https:\/\/it.wikipedia.org\/wiki\/Jules_Dassin\" href=\"https:\/\/it.wikipedia.org\/wiki\/Jules_Dassin\" target=\"_blank\" rel=\"noreferrer noopener\">Jules Dassin<\/a> e <a data-type=\"URL\" data-id=\"https:\/\/it.wikipedia.org\/wiki\/Joseph_Losey\" href=\"https:\/\/it.wikipedia.org\/wiki\/Joseph_Losey\" target=\"_blank\" rel=\"noreferrer noopener\">Joseph Losey<\/a> furono costretti all\u2019esilio. I ribelli, su tutti gli \u201c<em>Hollywood Ten<\/em>\u201d (10 sceneggiatori che si appellarono alla libert\u00e0 di espressione americana), finivano giustamente al gabbio. <a data-type=\"URL\" data-id=\"https:\/\/it.wikipedia.org\/wiki\/Walt_Disney\" href=\"https:\/\/it.wikipedia.org\/wiki\/Walt_Disney\" target=\"_blank\" rel=\"noreferrer noopener\">Walt Disney<\/a> e altri si salvarono denunciando i colleghi\u2026 <strong>Se puoi sognarlo, sicuramente puoi farlo<\/strong> (che poi, questa frase \u00e8 dell'<em><a data-type=\"URL\" data-id=\"https:\/\/disneyimaginations.com\/about-imaginations\/about-imagineering\/\" href=\"https:\/\/disneyimaginations.com\/about-imaginations\/about-imagineering\/\" target=\"_blank\" rel=\"noreferrer noopener\">Imagineer<\/a><\/em> Disney Tom Fitzgerald, non di Walt come comunemente si pensa).","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/blog.theusualnext.com\/en\/innovating-modern-cinema\/#faq-question-1644683705715","position":2,"url":"https:\/\/blog.theusualnext.com\/en\/innovating-modern-cinema\/#faq-question-1644683705715","name":"Come ha conquistato il mondo il cinema americano?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"La storia del cinema ci insegna che le maggiori case produttrici cinematografiche unirono le forze sotto la <em>MPEAA <\/em>(Motion Picture Export Association of America) per sottomettere gli avversari nel mercato internazionale, e il governo del Paese guidato da <a data-type=\"URL\" data-id=\"https:\/\/it.wikipedia.org\/wiki\/Franklin_Delano_Roosevelt\" href=\"https:\/\/it.wikipedia.org\/wiki\/Franklin_Delano_Roosevelt\" target=\"_blank\" rel=\"noreferrer noopener\">Roosevelt<\/a> prima e <a data-type=\"URL\" data-id=\"https:\/\/it.wikipedia.org\/wiki\/Harry_S._Truman\" href=\"https:\/\/it.wikipedia.org\/wiki\/Harry_S._Truman\" target=\"_blank\" rel=\"noreferrer noopener\">Truman<\/a> poi, approfittava della sua potenza egemone per aggirare le leggi protezionistiche estere.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/blog.theusualnext.com\/en\/innovating-modern-cinema\/#faq-question-1644683763101","position":3,"url":"https:\/\/blog.theusualnext.com\/en\/innovating-modern-cinema\/#faq-question-1644683763101","name":"Perch\u00e9 si \u00e8 sviluppato il cinema a colori?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"<strong>Il pubblico andava convinto<\/strong>, bisognava dargli delle serie motivazioni per raggiungere le sale. La TV cresceva ogni anno di importanza, e per questo si puntava sull\u2019<strong>innovazione tecnologica e stilistica<\/strong>. Tra queste, il <strong>colore<\/strong> era un'esclusiva cinematografica.<br\/>Domenico Palattella: \"Il colore deve essere infatti inteso come l\u2019evoluzione naturale del bianco e nero e del Cinema come arte, perch\u00e9 se il Cinema \u00e8 l\u2019arte della realt\u00e0, anche il colore doveva necessariamente ergersi ad esaltare le emozioni che solo questa Arte sa offrire in maniera cos\u00ec penetrante, ieri come oggi\".","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/blog.theusualnext.com\/en\/innovating-modern-cinema\/#faq-question-1644683849999","position":4,"url":"https:\/\/blog.theusualnext.com\/en\/innovating-modern-cinema\/#faq-question-1644683849999","name":"Il cinema moderno \u00e8 troppo costoso?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"<strong>In Italia, nel 1940 in media ogni abitante andava al cinema 8 volte l\u2019anno<\/strong>. Nel 1950 tredici, per arrivare ad un picco di circa 17 volte nel 1955. Da l\u00ec, un costante declino. 10 ingressi l\u2019anno nel 1970, 4 nel 1980 per stabilizzarsi intorno ai due o meno negli ultimi 30 anni. Cause? TV (e a seguire internet), ma anche prezzo del biglietto in costante aumento fino al 1990. E, aggiungo io, mancanza di vera innovazione in un mondo sempre pi\u00f9 innovativo. Non fraintendetemi: nella produzione ci sono, e tante. <strong>\u00c8 nella fruizione che mancano le innovazioni<\/strong>, e forse \u00e8 ancora pi\u00f9 importante.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/blog.theusualnext.com\/en\/innovating-modern-cinema\/#faq-question-1644683974995","position":5,"url":"https:\/\/blog.theusualnext.com\/en\/innovating-modern-cinema\/#faq-question-1644683974995","name":"Perch\u00e9 il cinema 3D non si \u00e8 diffuso?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"L'idea venne bocciata ufficialmente perch\u00e9 non vendeva. Per\u00f2, tra la necessit\u00e0 di abituare il pubblico e il tempo necessario ad aggiornare sale e produzioni, <strong>il vero motivo per cui non si giunse a risultati fu <\/strong>(ancora una volta)<strong> la volont\u00e0 del mondo cinematografico di speculare sui clienti<\/strong>.<br\/>La stereoscopia, a conti fatti, non era un modo per offrire di pi\u00f9 agli utenti. Era una modo per aumentare il costo del biglietto a dismisura. E io stesso, per quanto amassi vedere alcuni film in 3D, spesso preferivo la versione 2D solo per evitare i 12\/13 euro di entrata. Quanti come me?","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/blog.theusualnext.com\/en\/innovating-modern-cinema\/#faq-question-1644697518208","position":6,"url":"https:\/\/blog.theusualnext.com\/en\/innovating-modern-cinema\/#faq-question-1644697518208","name":"In che anno ha aperto il primo cinema?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"La prima sala cinematografica apr\u00ec nel 1895 a Parigi, in Francia, ad opera dei Fratelli Lumi\u00e8re.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/blog.theusualnext.com\/en\/wp-json\/wp\/v2\/posts\/240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.theusualnext.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.theusualnext.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.theusualnext.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.theusualnext.com\/en\/wp-json\/wp\/v2\/comments?post=240"}],"version-history":[{"count":1,"href":"https:\/\/blog.theusualnext.com\/en\/wp-json\/wp\/v2\/posts\/240\/revisions"}],"predecessor-version":[{"id":8703,"href":"https:\/\/blog.theusualnext.com\/en\/wp-json\/wp\/v2\/posts\/240\/revisions\/8703"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.theusualnext.com\/en\/wp-json\/wp\/v2\/media\/36"}],"wp:attachment":[{"href":"https:\/\/blog.theusualnext.com\/en\/wp-json\/wp\/v2\/media?parent=240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.theusualnext.com\/en\/wp-json\/wp\/v2\/categories?post=240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.theusualnext.com\/en\/wp-json\/wp\/v2\/tags?post=240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}