{"id":13495,"date":"2025-11-17T00:00:00","date_gmt":"2025-11-16T23:00:00","guid":{"rendered":"https:\/\/blog.theusualnext.com\/?p=13495"},"modified":"2025-09-26T04:21:49","modified_gmt":"2025-09-26T02:21:49","slug":"how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals","status":"publish","type":"post","link":"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/","title":{"rendered":"How to Create your Immersive Event: the Crucial Choice between DIY and Professionals"},"content":{"rendered":"\n<p><\/p>\n\n<p>Imagine completely transforming an ordinary space into a magical and engaging experience. An <strong>immersive event<\/strong> could light up the school facade for the end-of-year party. Additionally, you could create extraordinary atmospheres for corporate events that leave the audience breathless.  <\/p>\n\n<p>However, every organizer faces the fundamental dilemma: to independently create your <strong>immersive event<\/strong> or rely on professionals? This decision will indeed determine the success, budget, and final impact of your installation. The information in this article is drawn from the book &#8220;<a href=\"https:\/\/www.amazon.it\/dp\/B0FQWPRHX8\">Immersive Events<\/a>&#8221; by Dario Riccio, a comprehensive guide to transforming experiences through immersive technologies.  <\/p>\n\n<p>Before proceeding, we suggest you read our article on the <a href=\"https:\/\/blog.theusualnext.com\/en\/?p=13467\">advantages and business opportunities of immersive events<\/a> to better understand the potential of this sector.<\/p>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Indice - Contents table<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #00d9f0;color:#00d9f0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #00d9f0;color:#00d9f0\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/#The_Era_of_Technological_Democratization\" >The Era of Technological Democratization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/#When_DIY_Makes_Sense_for_Creating_your_Immersive_Event\" >When DIY Makes Sense for Creating your Immersive Event<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/#The_Budget_Factor_the_Economic_Reality_of_Immersive_Events\" >The Budget Factor: the Economic Reality of Immersive Events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/#The_Ideal_Surfaces_to_Start_with_your_Immersive_Event\" >The Ideal Surfaces to Start with your Immersive Event<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/#Valuing_the_Internal_Skills_of_the_Team\" >Valuing the Internal Skills of the Team<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/#The_Concrete_Costs_of_Creating_your_Immersive_Event\" >The Concrete Costs of Creating your Immersive Event<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/#When_to_Call_the_Professionals\" >When to Call the Professionals<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/#Architectural_Complexity_Requiring_Professional_Experience\" >Architectural Complexity Requiring Professional Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/#Permanent_Installations_and_Long-term_Projects\" >Permanent Installations and Long-term Projects<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/#High_Budgets_and_Maximum_Expectations\" >High Budgets and Maximum Expectations<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/#The_Hybrid_Approach_the_Smart_Solution_for_your_Immersive_Event\" >The Hybrid Approach: the Smart Solution for your Immersive Event<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/#The_Accessible_Future_of_Immersive_Events\" >The Accessible Future of Immersive Events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/#Practical_Strategies_to_Start_your_Immersive_Event\" >Practical Strategies to Start your Immersive Event<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/#The_Power_of_Prototyping_to_Validate_your_Immersive_Event\" >The Power of Prototyping to Validate your Immersive Event<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/#Building_Skills_Step_by_Step\" >Building Skills Step by Step<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/#The_Final_Decision_for_your_Immersive_Event\" >The Final Decision for your Immersive Event<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-l-era-della-democratizzazione-tecnologica\"><span class=\"ez-toc-section\" id=\"The_Era_of_Technological_Democratization\"><\/span>The Era of Technological Democratization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Until a few years ago, creating video mapping installations required million-dollar budgets and ultra-specialized skills. However, today the situation has completely changed thanks to the democratization of immersive technologies. Consequently, immersive events can become a reality with much lower investments.  <\/p>\n\n<p>In fact, you can purchase a powerful projector for less than 2000 euros and download free software. Moreover, your laptop can become a professional operations center. What used to cost tens of thousands of euros is now accessible with limited budgets. However, beware: accessible does not necessarily mean easy to achieve.   <\/p>\n\n<p>Therefore, careful planning becomes crucial for the success of the project. Especially when you decide to take the path of complete self-management. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-quando-il-fai-da-te-ha-senso-per-realizzare-il-tuo-evento-immersivo\"><span class=\"ez-toc-section\" id=\"When_DIY_Makes_Sense_for_Creating_your_Immersive_Event\"><\/span>When DIY Makes Sense for Creating your Immersive Event<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"h-il-fattore-budget-la-realta-economica-degli-eventi-immersivi\"><span class=\"ez-toc-section\" id=\"The_Budget_Factor_the_Economic_Reality_of_Immersive_Events\"><\/span>The Budget Factor: the Economic Reality of Immersive Events<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>The economic issue often determines all decisions related to your <strong>immersive event<\/strong>. In fact, a professional production of 3D content easily exceeds 10,000 euros per minute. Additionally, you must consider media servers, specialized technicians, and the entire necessary technological ecosystem.  <\/p>\n\n<p>The autonomous approach becomes particularly advantageous when organizing your <strong>immersive event<\/strong> in these situations:<\/p>\n\n<p><strong>Short-duration events<\/strong>: When you need something spectacular for a few hours, investing thousands of euros might not make economic sense. However, a DIY approach can offer surprising results with limited budgets. <\/p>\n\n<p><strong>Limited visual effects<\/strong>: If you are not recreating complex scenarios but want to project logos and simple animations. Consequently, your <strong>immersive event<\/strong> can be realized with more accessible and intuitive tools. <\/p>\n\n<p><strong>Testing and experimentation<\/strong>: Before investing in ambitious projects, you can test the idea and evaluate reactions. Moreover, this approach allows you to refine the concept for your future <strong>immersive event<\/strong>. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-le-superfici-ideali-per-iniziare-con-il-tuo-evento-immersivo\"><span class=\"ez-toc-section\" id=\"The_Ideal_Surfaces_to_Start_with_your_Immersive_Event\"><\/span>The Ideal Surfaces to Start with your Immersive Event<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Not all installations present the same complexity of realization. In fact, smooth and regular surfaces are perfect for beginners. Additionally, straight walls, cubes, and simple geometric structures forgive beginners&#8217; mistakes.  <\/p>\n\n<p>Therefore, these &#8220;friendly&#8221; surfaces represent the ideal starting point for your <strong>immersive event<\/strong>. A decent laptop, intuitive software like MadMapper or Resolume, and a projector can transform the space. Consequently, your <strong>immersive event<\/strong> can achieve professional results even without prior experience.  <\/p>\n\n<p>It&#8217;s the equivalent of a &#8220;first home&#8221;: start with something manageable before tackling complex projects. However, even simple projects can have an extraordinary impact on the audience. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-valorizzare-le-competenze-interne-del-team\"><span class=\"ez-toc-section\" id=\"Valuing_the_Internal_Skills_of_the_Team\"><\/span>Valuing the Internal Skills of the Team<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>We often underestimate the human resources available within our organization. In fact, that teacher who uses After Effects or the IT guy skilled in Blender could be crucial. Moreover, the designer who masters Photoshop can significantly contribute to your <strong>immersive event<\/strong>.  <\/p>\n\n<p>Investing time in training these people can prove to be a winning strategy in the long term. The skills acquired remain within the organization, ready for future immersive projects. Consequently, you are building an internal asset that will bear fruit for years.  <\/p>\n\n<p>However, it is important to realistically assess the skills available and the time needed to train them adequately.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-i-costi-concreti-per-realizzare-il-tuo-evento-immersivo\"><span class=\"ez-toc-section\" id=\"The_Concrete_Costs_of_Creating_your_Immersive_Event\"><\/span>The Concrete Costs of Creating your Immersive Event<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Let&#8217;s make a realistic calculation for a video mapping installation on a medium surface (8\u00d74 meters). Here&#8217;s what you need in 2025 for your <strong>immersive event<\/strong>: <\/p>\n\n<p><strong>5000-7000 lumen projector<\/strong> (weekly rental): 350-500 euros. However, for permanent installations, purchasing might be more convenient. <\/p>\n\n<p><strong>Laptop with dedicated GPU<\/strong>: 0-1500 euros (if not available). Moreover, many organizations already own adequate hardware. <\/p>\n\n<p><strong>Mapping software<\/strong>: 0-400 euros (there are excellent free options). In fact, software like Resolume Arena offers full trial versions. <\/p>\n\n<p><strong>Cables, supports, power supply<\/strong>: 100-200 euros to complete the setup of your <strong>immersive event<\/strong>.<\/p>\n\n<p><strong>Total cost<\/strong>: 450-2600 euros to independently create your <strong>immersive event<\/strong>.<\/p>\n\n<p>Compare these numbers with an outsourced production that easily reaches 15,000-25,000 euros. Consequently, the economic difference is substantial, especially for limited budgets. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-quando-chiamare-i-professionisti\"><span class=\"ez-toc-section\" id=\"When_to_Call_the_Professionals\"><\/span>When to Call the Professionals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>However, the autonomous approach presents clear limits that should not be underestimated. In fact, some situations necessarily require professional skills to ensure the success of your <strong>immersive event<\/strong>. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-complessita-architettonica-che-richiede-esperienza-professionale\"><span class=\"ez-toc-section\" id=\"Architectural_Complexity_Requiring_Professional_Experience\"><\/span>Architectural Complexity Requiring Professional Experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Mapping the Duomo of Milan or baroque facades with hundreds of details requires years of experience. Moreover, the precise calibration of irregular surfaces requires professional software and an expert&#8217;s keen eye. Therefore, for your <strong>immersive event<\/strong> on complex architectures, professionals are indispensable.  <\/p>\n\n<p>The management of protrusions, recesses, and light plays requires specific skills. Consequently, attempting DIY in these cases can lead to disappointing results. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-installazioni-permanenti-e-progetti-a-lungo-termine\"><span class=\"ez-toc-section\" id=\"Permanent_Installations_and_Long-term_Projects\"><\/span>Permanent Installations and Long-term Projects<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>An occasional projection is different from systems that operate 365 days a year. Moreover, permanent installations must withstand the elements and integrate with existing systems. Therefore, your permanent <strong>immersive event<\/strong> requires professional planning and industrial components.  <\/p>\n\n<p>Maintainability, reliability, and safety become critical factors. Consequently, the initial investment in professional consulting pays off over time. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-budget-elevati-e-aspettative-massime\"><span class=\"ez-toc-section\" id=\"High_Budgets_and_Maximum_Expectations\"><\/span>High Budgets and Maximum Expectations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>If you are organizing the launch of a million-dollar product or inaugurating an international museum, the risk is too high. Moreover, media coverage amplifies any technical problem. Therefore, the peace of mind provided by professionals is worth every euro spent on your high-profile <strong>immersive event<\/strong>.  <\/p>\n\n<p>The management of unforeseen events, backup systems, and experience in rapid problem-solving are invaluable. In fact, a technical failure can compromise years of preparation. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-l-approccio-ibrido-la-soluzione-intelligente-per-il-tuo-evento-immersivo\"><span class=\"ez-toc-section\" id=\"The_Hybrid_Approach_the_Smart_Solution_for_your_Immersive_Event\"><\/span>The Hybrid Approach: the Smart Solution for your Immersive Event<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Often the best solution is neither completely DIY nor fully professional. In fact, a hybrid approach can optimize budget and results for your <strong>immersive event<\/strong>. Additionally, you can handle the creative part internally and entrust the technology to professionals.  <\/p>\n\n<p>Alternatively, you can use professionals as consultants for your <strong>immersive event<\/strong>. Pay for an intensive training day, get the correct setup, and manage operations independently. It&#8217;s like having a personal trainer: they teach you the technique, then you train on your own.  <\/p>\n\n<p>This approach perfectly balances creative control, cost containment, and technical safety. As a result, your <strong>immersive event<\/strong> can achieve professional standards without excessive budgets. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-il-futuro-accessibile-degli-eventi-immersivi\"><span class=\"ez-toc-section\" id=\"The_Accessible_Future_of_Immersive_Events\"><\/span>The Accessible Future of Immersive Events<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Technological evolution continues to favor enthusiasts and small budgets. Indeed, software becomes more intuitive and projectors more powerful and affordable. Furthermore, online training resources make learning increasingly accessible for your <strong>immersive event<\/strong>.  <\/p>\n\n<p>What today requires a week of study will be learned in an afternoon tomorrow. However, remember that technology is just a tool. Consequently, creativity, planning, and audience understanding make the real difference.  <\/p>\n\n<p>A simple but well-thought-out installation can outperform a complex but soulless one. Therefore, focus on the concept first and then on the technology for your <strong>immersive event<\/strong>. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-strategie-pratiche-per-iniziare-il-tuo-evento-immersivo\"><span class=\"ez-toc-section\" id=\"Practical_Strategies_to_Start_your_Immersive_Event\"><\/span>Practical Strategies to Start your Immersive Event<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"h-il-potere-del-prototipo-per-validare-il-tuo-evento-immersivo\"><span class=\"ez-toc-section\" id=\"The_Power_of_Prototyping_to_Validate_your_Immersive_Event\"><\/span>The Power of Prototyping to Validate your Immersive Event<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>A smart strategy is to use the DIY approach as a springboard. Instead of seeing DIY as the final solution, use it to create convincing prototypes for your <strong>immersive event<\/strong>. Moreover, prototypes allow you to test ideas and gather valuable feedback.  <\/p>\n\n<p>Imagine wanting to convince the mayor to fund a permanent installation in the historic center. However, instead of theoretical presentations, you show a working prototype. Gather appreciation data, document social impact, and measure attendance for your <strong>immersive event<\/strong>.  <\/p>\n\n<p>These concrete numbers speak louder than any PowerPoint. Consequently, the prototype becomes the most effective sales tool. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-costruire-competenze-step-by-step\"><span class=\"ez-toc-section\" id=\"Building_Skills_Step_by_Step\"><\/span>Building Skills Step by Step<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Start with simple projects to build skills gradually. Indeed, each project teaches you something new to apply to your next <strong>immersive event<\/strong>. Furthermore, practical experience is worth more than a thousand theoretical tutorials.  <\/p>\n\n<p>Document every project: what worked, what to improve, problems encountered, and solutions found. Therefore, you create a personal knowledge database for future projects. Your <strong>immersive event<\/strong> will greatly benefit from this accumulated experience.  <\/p>\n\n<p>However, don&#8217;t be afraid to make mistakes: they&#8217;re part of the learning process.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-la-decisione-finale-per-il-tuo-evento-immersivo\"><span class=\"ez-toc-section\" id=\"The_Final_Decision_for_your_Immersive_Event\"><\/span>The Final Decision for your Immersive Event<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>There&#8217;s no single answer to the DIY versus professional dilemma. Indeed, it depends on budget, skills, complexity, and acceptable risk. Moreover, the goals you want to achieve with your <strong>immersive event<\/strong> heavily influence the choice.  <\/p>\n\n<p>The main advice is to start small. Try a simple project, learn the fundamentals, and build skills. Additionally, even if you decide to rely on professionals, you&#8217;ll be able to communicate better and critically evaluate the work. Consequently, your <strong>immersive event<\/strong> will still benefit from this preparation.   <\/p>\n\n<p>Remember that every great video mapping professional started by experimenting as a self-learner. Therefore, what&#8217;s a hobby today could become your new career. Your <strong>immersive event<\/strong> could be the beginning of an exciting professional journey.  <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<p><em>Want to explore all aspects of immersive events? The book &#8220;<a href=\"https:\/\/www.amazon.it\/dp\/B0FQWPRHX8\">Immersive Events<\/a>&#8221; by Dario Riccio offers a comprehensive guide with case studies, practical strategies, and future visions of the industry. Additionally, you&#8217;ll find personalized reading paths for creatives, technicians, event managers, and educators.  <\/em><\/p>\n\n<p>The important thing is to start: your <strong>immersive event<\/strong> is built one pixel at a time. However, with proper preparation and the right tools, you can create experiences that completely transform space perception. Consequently, each project becomes an opportunity to push the boundaries of creativity and technological innovation.  <\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine completely transforming an ordinary space into a magical and engaging experience. An immersive event could light up the school facade for the end-of-year party. Additionally, you could create extraordinary atmospheres for corporate events that leave the audience breathless. However, every organizer faces the fundamental dilemma: to independently create your immersive event or rely on [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":13493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[309,298],"tags":[351,349,330,336,337],"class_list":["post-13495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-the-usual-next-en","tag-experiential-media","tag-immersiveness","tag-innovation","tag-marketing","tag-social-network"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Your Immersive Event: DIY or Professionals?<\/title>\n<meta name=\"description\" content=\"Create Your Immersive Event: how to transform an ordinary space into a magical and engaging experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create your Immersive Event: the Crucial Choice between DIY and Professionals\" \/>\n<meta property=\"og:description\" content=\"Create Your Immersive Event: how to transform an ordinary space into a magical and engaging experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/\" \/>\n<meta property=\"og:site_name\" content=\"the usual neXt\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theusualnext\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-16T23:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.theusualnext.com\/wp-content\/uploads\/2025\/11\/MG_5609_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mariachiara Montebello\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mariachiara Montebello\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/\"},\"author\":{\"name\":\"Mariachiara Montebello\",\"@id\":\"https:\/\/blog.theusualnext.com\/en\/#\/schema\/person\/9ed85a5f360ee5215d5c79f48ca892dd\"},\"headline\":\"How to Create your Immersive Event: the Crucial Choice between DIY and Professionals\",\"datePublished\":\"2025-11-16T23:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/\"},\"wordCount\":1624,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.theusualnext.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.theusualnext.com\/wp-content\/uploads\/2025\/11\/MG_5609_1.jpg\",\"keywords\":[\"experiential media\",\"immersiveness\",\"innovation\",\"marketing\",\"social network\"],\"articleSection\":[\"Immersive Events\",\"the usual neXt\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/\",\"url\":\"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/\",\"name\":\"Your Immersive Event: DIY or Professionals?\",\"isPartOf\":{\"@id\":\"https:\/\/blog.theusualnext.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.theusualnext.com\/wp-content\/uploads\/2025\/11\/MG_5609_1.jpg\",\"datePublished\":\"2025-11-16T23:00:00+00:00\",\"description\":\"Create Your Immersive Event: how to transform an ordinary space into a magical and engaging experience.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/#primaryimage\",\"url\":\"https:\/\/blog.theusualnext.com\/wp-content\/uploads\/2025\/11\/MG_5609_1.jpg\",\"contentUrl\":\"https:\/\/blog.theusualnext.com\/wp-content\/uploads\/2025\/11\/MG_5609_1.jpg\",\"width\":1800,\"height\":1200,\"caption\":\"Mapping del Duomo di Milano\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.theusualnext.com\/en\/unext-blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Create your Immersive Event: the Crucial Choice between DIY and Professionals\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.theusualnext.com\/en\/#website\",\"url\":\"https:\/\/blog.theusualnext.com\/en\/\",\"name\":\"the usual neXt\",\"description\":\"Tech-Enhanced Social Experiences\",\"publisher\":{\"@id\":\"https:\/\/blog.theusualnext.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.theusualnext.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.theusualnext.com\/en\/#organization\",\"name\":\"the usual neXt\",\"url\":\"https:\/\/blog.theusualnext.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.theusualnext.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.theusualnext.com\/wp-content\/uploads\/2024\/11\/cropped-logo-tun-new-small2-1.png\",\"contentUrl\":\"https:\/\/blog.theusualnext.com\/wp-content\/uploads\/2024\/11\/cropped-logo-tun-new-small2-1.png\",\"width\":700,\"height\":466,\"caption\":\"the usual neXt\"},\"image\":{\"@id\":\"https:\/\/blog.theusualnext.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/theusualnext\",\"https:\/\/www.instagram.com\/theusualnext\/\",\"https:\/\/www.youtube.com\/channel\/UCxJI4sPfTNEarFcdWrT59lw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.theusualnext.com\/en\/#\/schema\/person\/9ed85a5f360ee5215d5c79f48ca892dd\",\"name\":\"Mariachiara Montebello\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.theusualnext.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ba1fd25327dda857eb8ed446a807c97a5cefc3aeffbe462f949e31b5bc886b12?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ba1fd25327dda857eb8ed446a807c97a5cefc3aeffbe462f949e31b5bc886b12?s=96&d=mm&r=g\",\"caption\":\"Mariachiara Montebello\"},\"sameAs\":[\"https:\/\/blog.theusualnext.com\/\"],\"url\":\"https:\/\/blog.theusualnext.com\/en\/author\/mariachiara-montebello\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Your Immersive Event: DIY or Professionals?","description":"Create Your Immersive Event: how to transform an ordinary space into a magical and engaging experience.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/","og_locale":"en_US","og_type":"article","og_title":"How to Create your Immersive Event: the Crucial Choice between DIY and Professionals","og_description":"Create Your Immersive Event: how to transform an ordinary space into a magical and engaging experience.","og_url":"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/","og_site_name":"the usual neXt","article_publisher":"https:\/\/www.facebook.com\/theusualnext","article_published_time":"2025-11-16T23:00:00+00:00","og_image":[{"width":1800,"height":1200,"url":"https:\/\/blog.theusualnext.com\/wp-content\/uploads\/2025\/11\/MG_5609_1.jpg","type":"image\/jpeg"}],"author":"Mariachiara Montebello","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mariachiara Montebello","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/#article","isPartOf":{"@id":"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/"},"author":{"name":"Mariachiara Montebello","@id":"https:\/\/blog.theusualnext.com\/en\/#\/schema\/person\/9ed85a5f360ee5215d5c79f48ca892dd"},"headline":"How to Create your Immersive Event: the Crucial Choice between DIY and Professionals","datePublished":"2025-11-16T23:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/"},"wordCount":1624,"commentCount":0,"publisher":{"@id":"https:\/\/blog.theusualnext.com\/en\/#organization"},"image":{"@id":"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.theusualnext.com\/wp-content\/uploads\/2025\/11\/MG_5609_1.jpg","keywords":["experiential media","immersiveness","innovation","marketing","social network"],"articleSection":["Immersive Events","the usual neXt"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/","url":"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/","name":"Your Immersive Event: DIY or Professionals?","isPartOf":{"@id":"https:\/\/blog.theusualnext.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/#primaryimage"},"image":{"@id":"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.theusualnext.com\/wp-content\/uploads\/2025\/11\/MG_5609_1.jpg","datePublished":"2025-11-16T23:00:00+00:00","description":"Create Your Immersive Event: how to transform an ordinary space into a magical and engaging experience.","breadcrumb":{"@id":"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/#primaryimage","url":"https:\/\/blog.theusualnext.com\/wp-content\/uploads\/2025\/11\/MG_5609_1.jpg","contentUrl":"https:\/\/blog.theusualnext.com\/wp-content\/uploads\/2025\/11\/MG_5609_1.jpg","width":1800,"height":1200,"caption":"Mapping del Duomo di Milano"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.theusualnext.com\/en\/how-to-create-your-immersive-event-the-crucial-choice-between-diy-and-professionals\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.theusualnext.com\/en\/unext-blog\/"},{"@type":"ListItem","position":2,"name":"How to Create your Immersive Event: the Crucial Choice between DIY and Professionals"}]},{"@type":"WebSite","@id":"https:\/\/blog.theusualnext.com\/en\/#website","url":"https:\/\/blog.theusualnext.com\/en\/","name":"the usual neXt","description":"Tech-Enhanced Social Experiences","publisher":{"@id":"https:\/\/blog.theusualnext.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.theusualnext.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blog.theusualnext.com\/en\/#organization","name":"the usual neXt","url":"https:\/\/blog.theusualnext.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.theusualnext.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/blog.theusualnext.com\/wp-content\/uploads\/2024\/11\/cropped-logo-tun-new-small2-1.png","contentUrl":"https:\/\/blog.theusualnext.com\/wp-content\/uploads\/2024\/11\/cropped-logo-tun-new-small2-1.png","width":700,"height":466,"caption":"the usual neXt"},"image":{"@id":"https:\/\/blog.theusualnext.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/theusualnext","https:\/\/www.instagram.com\/theusualnext\/","https:\/\/www.youtube.com\/channel\/UCxJI4sPfTNEarFcdWrT59lw"]},{"@type":"Person","@id":"https:\/\/blog.theusualnext.com\/en\/#\/schema\/person\/9ed85a5f360ee5215d5c79f48ca892dd","name":"Mariachiara Montebello","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.theusualnext.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ba1fd25327dda857eb8ed446a807c97a5cefc3aeffbe462f949e31b5bc886b12?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba1fd25327dda857eb8ed446a807c97a5cefc3aeffbe462f949e31b5bc886b12?s=96&d=mm&r=g","caption":"Mariachiara Montebello"},"sameAs":["https:\/\/blog.theusualnext.com\/"],"url":"https:\/\/blog.theusualnext.com\/en\/author\/mariachiara-montebello\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.theusualnext.com\/en\/wp-json\/wp\/v2\/posts\/13495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.theusualnext.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.theusualnext.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.theusualnext.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.theusualnext.com\/en\/wp-json\/wp\/v2\/comments?post=13495"}],"version-history":[{"count":3,"href":"https:\/\/blog.theusualnext.com\/en\/wp-json\/wp\/v2\/posts\/13495\/revisions"}],"predecessor-version":[{"id":13516,"href":"https:\/\/blog.theusualnext.com\/en\/wp-json\/wp\/v2\/posts\/13495\/revisions\/13516"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.theusualnext.com\/en\/wp-json\/wp\/v2\/media\/13493"}],"wp:attachment":[{"href":"https:\/\/blog.theusualnext.com\/en\/wp-json\/wp\/v2\/media?parent=13495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.theusualnext.com\/en\/wp-json\/wp\/v2\/categories?post=13495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.theusualnext.com\/en\/wp-json\/wp\/v2\/tags?post=13495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}