{"id":13130,"date":"2025-09-13T15:18:44","date_gmt":"2025-09-13T13:18:44","guid":{"rendered":"https:\/\/blog.theusualnext.com\/unext-blog\/"},"modified":"2025-10-14T10:45:44","modified_gmt":"2025-10-14T08:45:44","slug":"unext-blog","status":"publish","type":"page","link":"https:\/\/blog.theusualnext.com\/en\/","title":{"rendered":"uneXt Blog"},"content":{"rendered":"\t\t
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\"esperienze<\/div> <\/div>\n
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Categories<\/span>Casi di studio<\/a>, Eventi immersivi<\/a><\/div>

Fan Experiences: the Taylor Swift Method Revolutionizing the Relationship with the Audience<\/a><\/h3>

When Music Becomes Magic: Taylor Swift’s Fan Experiences<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article> <\/div>\n

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\"Esperienze<\/div> <\/div>\n
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Categories<\/span>Case Studies<\/a>, Immersive Events<\/a><\/div>

The future of music lies in immersive fan experiences: the case of Zedd and his “True Colors experience”<\/a><\/h3>

Imagine attending an exclusive concert in the Grand Canyon. Or listening to a preview of a new song on Alcatraz Island. Immersive fan experiences are revolutionizing the music industry. Moreover, they represent the future of entertainment. As we already explored in our previous article on the future of live music, technological innovation is transforming the relationship between artists and audiences. This transformation is driven by the search for authenticity. <\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article> <\/div>\n

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\"Tra<\/div> <\/div>\n
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Categories<\/span>Case Studies<\/a>, Immersive Events<\/a><\/div>

When Trent Reznor Revolutionized Immersive Music Experiences: the Nine Inch Nails Lesson<\/a><\/h3>

Imagine getting a mysterious message on a T-shirt at a concert. Then that message becomes the key to entering a parallel world of clues, mysteries, and immersive music experiences. In 2007, however, Trent Reznor of Nine Inch Nails turned the promotion of the album “Year Zero” into something revolutionary. In fact, this strategy anticipated by more than fifteen years what we now call the future of live music through artificial intelligence and virtual reality. As a result, the artist showed how immersive music experiences could create deep connections between artist and audience. <\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article> <\/div>\n

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\"Futuro<\/div> <\/div>\n
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Categories<\/span>Immersive Events<\/a><\/div>

The Future of Live Music: Artificial Intelligence, Virtual Reality and Immersive Events<\/a><\/h3>

The future of live music is about to completely revolutionize our sensory and emotional experience. In fact, we are at the dawn of an era where technology and art merge to create pure magic. However, many questions still remain without definitive answers. <\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article> <\/div>\n

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\"Arte<\/div> <\/div>\n
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Categories<\/span>Immersive Events<\/a><\/div>

Multisensory Art: the Revolution of Contemporary Immersive Experience<\/a><\/h3>

Imagine walking through a space where every step triggers cascades of colored light. Additionally, rainforest scents envelop you while the floor vibrates beneath your feet. However, this isn’t science fiction: in fact, it’s multisensory art in its purest form. <\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article> <\/div>\n

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\"benefici<\/div> <\/div>\n
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Categories<\/span>Immersive Events<\/a>, the usual neXt<\/a><\/div>

The Benefits of Immersive Events: how Technology is Revolutionizing Personal and Social Well-being<\/a><\/h3>

Imagine entering a space where reality transforms completely. However, what seems like simple entertainment is revolutionizing the very concept of well-being. Indeed, the benefits of immersive events go far beyond visual wonder. <\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article> <\/div>\n

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\"Mapping<\/div> <\/div>\n
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Categories<\/span>Immersive Events<\/a>, the usual neXt<\/a><\/div>

How to Create your Immersive Event: the Crucial Choice between DIY and Professionals<\/a><\/h3>

Imagine completely transforming an ordinary space into a magical and engaging experience. An immersive event could light up the school facade for the end-of-year party. Additionally, you could create extraordinary atmospheres for corporate events that leave the audience breathless. However, every organizer faces the fundamental dilemma: to independently create your immersive event or rely on […]<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article> <\/div>\n

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\""Sleep<\/div> <\/div>\n
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Categories<\/span>Case Studies<\/a>, Fulldome Cinema<\/a>, Immersive Events<\/a><\/div>

Immersive Theater: when the Spectator Becomes the Protagonist<\/a><\/h3>

Immersive theater indeed represents an artistic revolution that completely transforms the spectator’s experience. However, fully understanding this evolution also requires an in-depth analysis of its dynamics. Therefore, the information presented in this article is primarily drawn from the book “Immersive Events” by Dario Riccio, CEO of the usual neXt. Furthermore, this text explores how immersive theater is redefining the performing arts. Thus, we will discover together how this art form indeed transforms spectators into true protagonists of the experience. <\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article> <\/div>\n

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\"Walmart<\/div> <\/div>\n
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Categories<\/span>Case Studies<\/a>, Fulldome Cinema<\/a>, Immersive Events<\/a>, the usual neXt<\/a><\/div>

Immersivity Revolutionizes Education and Training: Innovative Technologies for Future Learning<\/a><\/h3>

Immersivity today represents the most advanced frontier of global educational innovation. In fact, immersive technologies are completely transforming the traditional learning landscape. However, this revolution is no longer science fiction but a tangible reality in contemporary classrooms. <\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article> <\/div>\n

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\"Eventi<\/div> <\/div>\n
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Categories<\/span>Immersive Events<\/a>, the usual neXt<\/a><\/div>

Immersive Events: Advantages and Opportunities for the Future of Business<\/a><\/h3>

In the dynamic world of contemporary business, immersive events are indeed completely transforming the commercial experience. However, this revolution is not just technological, but primarily human and relational. Therefore, companies are discovering how immersive events create authentic connections with customers. Moreover, immersive events represent the future of experiential marketing. <\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article> <\/div>\n

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\"GLOW<\/div> <\/div>\n
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Categories<\/span>Case Studies<\/a>, Immersive Events<\/a><\/div>

GLOW Festival Eindhoven: how Technology Transforms Cities into Luminous Galleries<\/a><\/h3>

Glow Festival: imagine a city that transforms into an open-air art gallery every November, creating unforgettable experiences.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article> <\/div>\n

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\"Video<\/div> <\/div>\n
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Categories<\/span>Case Studies<\/a>, Immersive Events<\/a><\/div>

Video Mapping: the Technological Revolution Transforming Architecture<\/a><\/h3>

Imagine walking in a historic square where buildings come to life, telling millennial stories through cascades of colored light.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article> <\/div>\n

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\"Rocco<\/div> <\/div>\n
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Categories<\/span>TholusOne Podcast<\/a><\/div>

Fuori Scena: the Podcast that Tells the Story of Theater beyond the Curtain<\/a><\/h3>

What happens when the spotlights go out? Who are really the people who build, live and breathe theater every day? <\/p>\n

Backstage is born from these questions, the first theatrical video podcast produced by the usual neXt and created at Australe Studio. Not a simple interview format, but an authentic journey into the behind-the-scenes of the entertainment world, where we dig beyond the mask to discover the true self of artists. <\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article> <\/div>\n

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\"Jule,<\/div> <\/div>\n
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Categories<\/span>TholusOne Podcast<\/a><\/div>

When Art Meets Gen Z: “Handy Art”, the Podcast Changing Digital Culture<\/a><\/h3>

There’s a new phenomenon captivating the digital generation, and it’s not just another TikTok trend. It’s something deeper, a bold bridge between contemporary art and social media language. It’s called Handy Art, and it’s the coolest podcast in the digital cultural landscape, now available on the TholusOne app. <\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article> <\/div>\n

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\"Dafne<\/div> <\/div>\n
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Categories<\/span>TholusOne Podcast<\/a><\/div>

Pocket Philosophy: when Philosophy Meets TikTok (and Everything Makes more Sense)<\/a><\/h3>

Confess: how many times today have you picked up your smartphone without a real reason? Three? Five? Twenty? And what if we told you that a German philosopher who died in ’76 already understood everything about your toxic relationship with Instagram? <\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article> <\/div>\n

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\"Vivid<\/div> <\/div>\n
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Categories<\/span>Case Studies<\/a>, Immersive Events<\/a><\/div>

The City Becomes a Stage: the Phenomenon of Light Installations<\/a><\/h3>

Light installations are revolutionizing our cities, transforming them into extraordinary artistic stages. These events create immersive experiences that engage thousands of people simultaneously, as explored in Dario Riccio’s book “Immersive Events”. Light installations represent one of the most democratic forms of contemporary urban art. <\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article> <\/div>\n

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\"Luci<\/div> <\/div>\n
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Categories<\/span>Immersive Events<\/a>, the usual neXt<\/a><\/div>

Immersive Italy: where Tradition and Innovation Meet in Light<\/a><\/h3>

From the glittering baroque of Apulian luminarie to video mapping shows on historical monuments: a journey through Italy that transforms spaces and places into extraordinary multisensory experiences<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article> <\/div>\n

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\"Paesaggio<\/div> <\/div>\n
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Categories<\/span>the usual neXt<\/a><\/div>

Inclusive Tourism as an Economic Driver: The Monteverde Model for a Unique Destination<\/a><\/h3>

Colleagues, fellow administrators, let’s be frank with one another, as people who tackle concrete problems every single day. How many times, when reviewing your municipal budget, has your gaze fallen on the line item “removal of architectural barriers” with a mix of resignation and frustration? You see it as a tedious legal requirement, don’t you? […]<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article> <\/div>\n

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\"Luminarie<\/div> <\/div>\n
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Categories<\/span>the usual neXt<\/a><\/div>

How to Promote a Town with No Budget: The Magic of Zero-Cost Marketing<\/a><\/h3>

As you may have noticed, I\u2019m not one for rigid editorial calendars. I prefer quality over quantity, and I dislike the idea of publishing a shallow piece just to meet a deadline. This article took days of reflection because it touches a raw nerve for so many of you\u2014public administrators and destination managers I meet […]<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article> <\/div>\n

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\"Proiezione<\/div> <\/div>\n
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Categories<\/span>Case Studies<\/a><\/div>

From Empty Space to Destination in 48 Hours: The Rapid Reactivation Strategy<\/a><\/h3>

My fellow Mayors, my dear Councillors, we’ve all been there. You walk the streets of your municipality, the one you work for day and night, and you see it. The old cinema, its doors barred for decades, a ghost of collective laughter and dreams. The former industrial area on the outskirts, once the beating heart […]<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article> <\/div>\n

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\"Fari<\/div> <\/div>\n
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Categories<\/span>Case Studies<\/a><\/div>

Year-Round Tourism: How Peccioli Defeated the Tyranny of Seasonality<\/a><\/h3>

Hello, I’m Dario Riccio, and this is \u201cThe uneXt Blog\u201d. Let’s talk about a sentence handed down to most of our wonderful towns and cities. It’s a silent tyranny that repeats every year: the tyranny of tourism seasonality. The economy of countless territories depends on a few, frantic months of summer tourism, leaving squares, restaurants, […]<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article> <\/div>\n

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\"Vecchio<\/div> <\/div>\n
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Categories<\/span>Case Studies<\/a><\/div>

Small Town Regeneration: The Castel del Giudice Model for a Real ROI<\/a><\/h3>

Hello, I’m Dario Riccio, and welcome the uneXt Blog. Today, let’s talk about a thorn in the side of every local administrator. It’s one of those questions that looms over every council meeting, a question the political opposition can’t wait to raise: how do we justify our spending on cultural events? “. I know the […]<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article> <\/div>\n

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\"Nameless<\/div> <\/div>\n
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Categories<\/span>Case Studies<\/a><\/div>

From Local Fest to Full-Blown Phenomenon: How to Crush the Competition and Attract 100,000 Visitors. The Nameless Festival Case Study<\/a><\/h3>

Stop running the same boring local festival. One small Italian town went from obscurity to a youth tourism magnet by attracting over 100,000 people to its Nameless Festival. We dissect this powerful case study to reveal the “Blue Ocean Strategy” that ditches competition in favor of creating a whole new category of event. Here\u2019s how you can do it too.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article> <\/div>\n

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\"Vita<\/div> <\/div>\n
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Categories<\/span>Immersive Events<\/a><\/div>

Secret Cinema: immersive, but social<\/a><\/h3>

Let’s meet Andrea Moccia, producer of Secret Cinema in London. A new way of making cinema, in which the world of film is recreated in reality.
\nThe importance of sociality, how Secret Cinema works, how to find new ways to re-launch movie theaters, and more.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article> <\/div>\n

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Categories<\/span>Fulldome Cinema<\/a><\/div>

What is experiential cinema<\/a><\/h3>

Immersive, interactive, non-linear, multi-sensory and algorithmic. Let’s see how the cinema of the future will be experiential and engaging.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article> <\/div>\n

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\"Ragazza<\/div> <\/div>\n
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Categories<\/span>Fulldome Cinema<\/a><\/div>

Immersive cinema is the future<\/a><\/h3>

What do Douglas Trumbull, Matthew Shifrin and many others have in common? They want to make cinema more immersive. To save the movie theater from the slow agony it is experiencing.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article> <\/div>\n

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Categories<\/span>Fulldome Cinema<\/a><\/div>

Influencer marketing for cinema<\/a><\/h3>

How do you do influencer marketing for cinema? Let’s discover the historical problems of cinema to study how they use social networks today.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article> <\/div>\n

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\"Un<\/div> <\/div>\n
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Categories<\/span>Fulldome Cinema<\/a><\/div>

Fulldome video: the cinema of the future?<\/a><\/h3>

From studying the firmament to modern entertainment. Could the domes, and the fulldome video, be the cinema of the future?<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article> <\/div>\n

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\"Deception<\/div> <\/div>\n
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Categories<\/span>Fulldome Cinema<\/a>, Immersive Events<\/a><\/div>

The future of technology in art<\/a><\/h3>

I come from an interactive exhibition on Deep Fake in the arts, hosted in the pavilions of the Polytechnic University of Lausanne (EPFL). This Swiss institution, which in 2019 developed the technology for the recognition of “human” deepfakes, is a world-class excellence in the field of science and technology. He wants to help us understand […]<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article> <\/div>\n

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\"Montagne<\/div> <\/div>\n
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Categories<\/span>Fulldome Cinema<\/a><\/div>

Innovating modern cinema<\/a><\/h3>

On a break from work in the Swiss mountains, under the gray sky of early February, I lose myself thinking about modern cinema. What he sees in empty halls (and no, Covid is only partially involved). The one that sees series work more than feature films. Hollywood, like Bollywood or our Cinecitt\u00e0, bet everything on […]<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article> <\/div>\n

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\"Money\"<\/div> <\/div>\n
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Categories<\/span>Art Market and old articles<\/a><\/div>

Invest in art<\/a><\/h3>

Art nourishes life, improves the economy, develops the social tissue of a territory. Art is a sustainable and responsible form of investment. A way of investing in culture, and therefore in the development of the spirit. For entrepreneurs, art creates networks and alliances. It introduces new possibilities for the development of the business. Improves offices, […]<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article> <\/div>\n <\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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